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Your Search Marketing Channel
Search Engine Optimization (SEO) may be one of the largest and most un-tapped opportunities for your company. SEO is best described and making your site search engine friendly. How much business can you earn from SEO? Potentially millions. The cost/benefit ratio of SEO is likely to out-produce your top salesman and could potentially do more business than your entire marketing department. Will SEO work for every type of company and product? No. But I havent found one yet that couldnt benefit tremendously from it. Where do you start with SEO? The funny thing is that elements of SEO can be...
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The "I'm Not-Technical" Excuse
Well now this is a big topic. If youre here, you must have some interest in Web marketing yourself. In any case, youre here and thats what matters. Youre gathering data and developing expertise in your field. Many people think that Web marketing and web technology is something they can just hire and fire their way through. They think that their good judge of character and common sense is enough. I dont believe this is a safe assumption. Successful CEOs and organization leaders can no longer get by with minimal Web marketing expertise. The Web marketing channel is too large, too da...
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Million Dollar Websites for Pennies (on the dollar)
In the late 90s our initial website development conversations started at around $50,000 and actual proposals were commonly being drawn in the $250,000 range. This was not just us, it was happening all over the country. By the time clients made the typical numerous changes and added features to their vision, there were million-dollar+ websites being born. That was the norm back then. As time went on and technology got better, we could eventually develop complex database-driven websites for under $100,000. Today, many of those same complex database-driven websites can be profes...
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Spam or Tuna
Mass-Marketing Advicefrom the Sea. My passion for fishingwas at one time only surpassed for mypassion for business.To me, there is nothing like the thrill of racing out on the open sea at full throttle to face the uncertainty of a days battle against nature. Its hard work--waking up at 3:00 AM, lugging the days supplies, preparing the rigs, getting bait and gas, fighting the resistant sea for hours on end--maybe hooking a big one, maybe not. Then, you have to clean it all up at the end of the day and haul everything home. Its expensive, too--the boat itself, the slip rental, and countle...
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